This doesn’t mean that there is a formula that guarantees success, but it does mean it is possible to greatly improve our odds. Sticky ideas shared certain traits that made them more likely to succeed. In researching successful, “sticky” stories, six principles emerged. Made to Stick by book is about how to do just that. Why do some ideas succeed while others fail? How do we nurture our ideas so they’ll succeed in the world? Many of us struggle with how to communicate ideas effectively, how to get our ideas to make a difference. We are all familiar with the opposite experience-reading an article that we can’t remember five minutes after we have finished, or listening to a lecture that leaves our brain as quickly as it enters. Long after we hear them, we could easily re-tell them. PICHA BOOK CLUB: Made to Stick – Chip Heath & Dan Heath
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